We transformed the Classique Pen into a larger-than-life, elegant character—gliding gracefully across Hong Kong like a ballerina. To root the story in the city, we filmed on-location at the Avenue of Stars, with its sweeping views of the skyline. We then digitally integrated the CGI pen into the footage, making it leave a delicate trail of blooming flowers as it danced through the scene—a poetic gesture evoking both grace and femininity.

This symbolic visual narrative not only highlighted the beauty and heritage of the Classique Pen, originally created for Jackie Kennedy, but also marked a bold yet refined debut for St. Dupont in Hong Kong’s luxury market.