Maruderm - New Sunscreens
Bilgi
Maruderm was preparing to launch its brand-new summer lineup—Sunscreens and Sun Tan Oils—and asked us a simple question:
“What can we do to make this launch unforgettable?”
Our mission was to create an iconic, high-energy summer campaign that would not only introduce the products but make them part of the season’s cultural soundtrack.
And we created a jingle, O Yaz Bu Yaz and we matched with AI Generated Commercial. We haven’t stopped and organized a Weekend event as a Hello Summer Party with celebrities in Bodrum, Turkiye.
At our launch party, guests were treated to a surprise karaoke experience featuring the jingle—turning the campaign into a participatory, shareable summer anthem.
Film
Blending AI-generated characters with live CGI animation, we created a bold, summer-appropriate commercial that evokes a pool party in motion. The result is a dazzling, joyful film that captures the carefree spirit of the season. The campaign was featured in key marketing and advertising publications and garnered more than 2 million views. The movie had such a huge impact that Gratis, one of Turkey’s largest beauty retailers, asked us to post it on their social media accounts.
Jingle & Karaoke
To ensure memorability, we created a catchy, feel-good jingle called O Yaz Bu Yaz—the kind of tune people just can’t help but sing along to. At our launch party, guests were treated to a surprise karaoke experience featuring the jingle, turning the campaign into a participatory, shareable summer anthem.
Launch Event
Our Hello Summer Party in Bodrum hosted over 100 celebrities and influencers. Exclusive Maruderm gift boxes were presented to the guests, and a vibrant beachside experience filled with music, joy, and glowing skin—powered by Maruderm—was brought to life.
Conclusion
The campaign became a true summer sensation, creating buzz across social platforms and combining product, music and culture in one seasonal moment. The movie ran across both Maruderm Turkey and Maruderm Global’s social media channels and helped position the brand as the skincare voice of summer.
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