mado

Brief

Mado’s latest commercial for its iconic salep is not just an ad; it’s a fusion of tradition and technology. We created Türkiye’s first high-standard video commercial entirely generated by artificial intelligence.

The project tells a heartwarming, magical story of salep’s rich history, seamlessly transitioning from the Ottoman Empire to the foundation of the Turkish Republic, a serene Anatolian village, and the futuristic skyline of Istanbul—all within a single cup.

Each sip, taken by a young girl in a modern Mado café, becomes a time-traveling journey that celebrates the timeless warmth and cultural roots of salep.

With this ad, we embraced AI to tell an engaging story, recreate historical moments with stunning visuals, and spark curiosity—all while staying efficient and resourceful.

 

Creative Director: Cankat Kalyoncu

Revolution

For the first time in Türkiye, we used AI to produce a high-quality commercial film, pushing the boundaries of creative storytelling. From generating realistic historical visuals to crafting transitions that seamlessly transported viewers through time, AI allowed us to innovate in ways traditional production could not. This approach set a new benchmark for combining technology and storytelling in the advertising world.

No Limits

AI enabled us to recreate pivotal moments in Turkish history—such as the grandeur of the Ottoman Empire, the hope of the Republic’s early years, and the authenticity of Anatolian life—without the need for large-scale sets or elaborate budgets. Every detail, from architecture to clothing, was meticulously designed to transport the audience into the past while maintaining a heartwarming narrative.

Story

At its core, the film tells the story of salep as a cultural treasure passed down through generations. From the comforting hands of Ottoman sultans to cozy Anatolian homes and the buzzing cafés of today, salep has been a constant companion. The heartwarming journey of our young protagonist reflects this connection, inviting viewers to experience the magic of Mado salep.

Innovative

Using AI allowed us to achieve cinematic quality without the need for extensive production costs. From generating realistic environments to animating transitions, AI provided efficiency without sacrificing creativity. This cost-effective yet visually stunning result aligns perfectly with Mado’s mission: preserving tradition while embracing innovation.

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