LikeCard Turkiye
Brief
Dubai’s leading gift card platform entered the Turkish market—and we made sure the launch made headlines. Dantatsu delivered a full-scale digital and physical brand introduction for LikeCard with a dynamic campaign that combined creativity, gameplay, influencer power, and immersive CGI.
Concept
A high-energy, gamer-centric brand launch built on the idea of “play to connect.” We created a narrative where entertainment met e-commerce—translating LikeCard’s digital value into an unforgettable real-world experience.
Design& Video
From stage visuals to gameplay zones, we designed every inch of the launch event for impact.
Full event concept & visual identity
Presentation videos & animation
Real-time game design and execution
LED screen shows & visual festivities
Live-hosted TL500.000 Award Game
PR & KOLs
We invited the city’s top creators and digital press.
250+ gamers, streamers, influencers, and journalists attended
Real-time UGC creation and content amplification
Strategic seeding of CGI ads to 16 prominent gamers
The campaign reached 34 media platforms and was shared over 2 million times on social media
Result
CGI campaign went viral
Over 2M social shares
Extensive PR coverage
TL500.000-worth live competition
Established LikeCard as a playful, digital-first brand in Türkiye
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Hong Kong
Istanbul
Ankara
Zurich
Dubai
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