Dantatsu partnered with The Hong Kong University of Science and Technology (HKUST) to execute a dual-purpose media campaign in Türkiye—boosting visibility for the university’s presence at the Global Sustainable Development Congress (GSDC) in Istanbul and driving student recruitment in a highly competitive market.

Two Goals. One Strategy. Remarkable Results.

Congress Coverage

We positioned HKUST’s academic leadership at the heart of the Istanbul GSDC, amplifying the university’s voice in global sustainability through features in Hürriyet, CNN Türk, and other key outlets. The panel led by Prof. Alexis Lau, Prof. Fei Chen, and Dr. Alison Lloyd gained widespread attention, reinforcing HKUST’s reputation as a thought leader in climate science and data innovation.

Student Recruitment

Simultaneously, we launched a student-focused content push across Türkiye’s most influential digital media platforms. The campaign video and bulletin were featured in Hürriyet, CNN Türk, Posta, Akşam, and Analiz, generating over 700,000+ organic engagements and 375,000+ page views (excluding boosted traffic).