Caudalie launched its newest innovation — Vinosun Protect High Protection Invisible Stick SPF50+, a transparent, fragrance-free, non-sticky sun stick designed for effortless daily reapplication.
The brief was simple yet challenging:
“Create buzz around our new sun stick with high visual impact — on a limited budget.”
With a modest budget, we focused on storytelling and visual charm through CGI.
We crafted a delightful short video where the iconic Bosphorus becomes the stage.
In our story, a cute, animated Vinosun Protect stick gently floats down from the sky, tethered to pastel balloons. It lands gracefully into the turquoise waters of Istanbul, creating a refreshing splash — symbolic of both summer and skincare.
The result? A dreamy yet playful CGI scene that merged Caudalie’s Parisian elegance with Istanbul’s coastal beauty, all while staying product-focused and social-media-ready.
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