Show by Pastel - Got Hooked!
Bilgi
Show by Pastel was preparing to launch its new make up trio lineup, Dewy Blush, Deep Contour and Glow Light. They needed a great campaign for ultimate trio and they asked a simple question:
“What can we do to make this launch unforgettable?”
Our mission was to create an campaign with an iconic art direction that would not only introduce the new trio but make them the hero of the new season.
We created a tagline and a jingle, ‘Yeni Takıntım. Yine Takıldım’ in Turkish and adapted as ‘New Obsession. My Addiction’ in English for their overseas markets.
Project includes;
Key Visual
Lyrics
Ai Generated TV Commercial Social Video Ads
Lyrics and Music
Pr Boxes
Film
Blending AI-generated video with a little touch of CGI animation and we’ve created a bold iconic video with an iconic art direction. The result is a dazzling, joyful but also fluffy film that captures the audience. The campaign garnered more than 20 million views.
Jingle
To ensure memorability, we created a catchy campaign tagline ‘Yine Takıldım. Yeni Takıntım.’ (‘My Obsession. New Addiction’). Music and lyrics hit the audience. The kind of a tune people just can’t help but sing along to.
Pr Boxes
Our art direction was a fluffy fur yellow environment and props. But most importantly, talents were wearing fluffy hats which were iconic. KOLs loved our PR boxes and of course, fluffy hats.
Conclusion
The campaign became a true sensation, creating buzz across social platforms and combining product, music and culture.
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